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Meet our friend  Linda Solotaire!

Linda Solotaire by Ozzie Ramsay

Photo by Ozzie Ramsay, All Rights Reserved.

Getting the Word Out:

PR & Marketing Workshop Just for Jazz Musicians

Tuesdays, November 6, 13 & 20, 2012

(doors will open at 6:45 pm – start time right at 7:00 pm)

Fee: $180 paid in advance

Tuesday Evenings in November 2012

Tuesday, November 6, 2012

7:00 pm – 9:30 pm


Tuesday, November 2012

7:00 pm – 9:30 pm

For more information, including instructor bio and downloadable registration form visit:


You’ll walk away with:

1. A personalized DIY marketing calendar

2. A press release for your upcoming show

3. A listing announcement for your upcoming show/s

4. A local press list

5. A more focused Press Kit / electronic press kit

6. Tools for improving your online presence

7. Resources for photography, video, recording, etc.

8. Doable, inexpensive ways to consistently get the word out about your work.


A. Who Are You?

Self Assessment

What’s in a name?

What does this mean?

B. Revealing Who You Are / Revealing your brand.

What lies beneath the hype

Elevator Speech

Band, personality, style, original music, etc…

C. Writing a Hype-Free Press Release


D. PR Editing, Formatting, Proofing

E. Creating a plan:

When, where and to whom do I send it?

Your personal media calendar

E. Making Press Contacts

Communicating with arts editors, music critics, Dj’s and bloggers

Press etiquette

F. Social Media Do’s & Don’ts Discussion


G. Marketing & Advertising: BUT WAIT! I HAVE NO MONEY!

Cheap, effective, DIY marketing & advertising options

H. Resources

How to choose the best

The second half of the last day will be determined by the specific needs of

the workshop attendees.


Space is limited so that we can spend one-on-one time together working on your specific needs.

Marketing jazz has unique challenges. If you are interested in this workshop, but are an other kind of performing artist, contact me at

These are samples of what you will fill out on Linda’s website:


Linda Solotaire's Workshop page 1 

 Linda Solotaire's Workshop page 2

 Linda Solotaire's Workshop page 3

Follow these links to Linda Solotaire’s website and fill them out!




About our friend Linda…


"Linda ran her own Arts Consulting firm, SOLOROHM Associates, for over 10 years. She specialized in helping small not-for-profits and individual artist integrate their PR, Marketing and in many cases Development plans. She worked with artists in several fields, contemporary dance, new music, contemporary classical music & jazz, photography and fine art, theatre and performance art. She closed her firm two years ago to return to performing (she is a jazz vocalist).) Since then, she has taken on only a few small, short term marketing and PR projects & artists that personally resonate for her. She has worked to promote jazz vocalist Elaine Dame, saxophonists John Goldman & Chris Greene – and most recently supported Chris in efforts to promote his latest CD ‘A Group Effort.’

She decided to begin these workshops when she recognized the serious growing need among her colleagues. Paying gigs decreasing, venues expecting artists to do most if not all of the work to promote themselves, etc. Jazz musicians have little to no training in PR and marketing (why would they) – and little to no money to spend on having someone do it for them. Linda wants to change all that – her workshop is the first step. "



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